To mark Safer Gambling Week, we assisted in the creation a set of films in partnership with Gala Bingo to help their players gamble safely. Reinterpreting the meanings of traditional Bingo calls to land the message that if Bingo calls, it might be time to A.C.T. Admit, Confide, Take a break.
The campaign was acknowledged through Gala winning WhichBingo’s Most Socially responsible operator 2020.
Creative: Christina Worman
Creative Directors: Toby Derham, Tim Ashton
Animation/Production: Colin Hesterly at Partizan