SMILE - MO FARAH
Sometimes it just all falls together. The thousand watt charisma of arguably the world's most adored and revered athlete, a beautifully stalking track with a goosebumps inducing lyrical flow by George the Poet. All conjured together for Nike. You could say it just an advert for a super brand. Or, you could watch it again and again with the conviction that it is a visual and sonic assurance that the world is actually a pretty great place.
Shout out to the teams at Wieden+Kennedy and Rogue Films for getting us involved. It's a piece of work that makes us very proud to work with very gifted people. A piece of work that precisely defines why we do what we do.