Original composition, sound design, sound mix, Ben Hauke / P&S Studios.
Director: Rodrigo Inada
CIRCA pauses the adverts on Piccadilly Lights for two minutes every day at 20:20 GMT/BST. The experience is also live streamed on CIRCA.ART
Since 1908, when the first Perrier sign was illuminated, Piccadilly Lights has been a glowing symbol of modernity. People didn’t go just to see the adverts, they went to see the biggest, brightest show in town.
In a constant state of flux for over 100 years - from neon tube lighting to Europe's largest 4K screen - Piccadilly Lights has consistently changed and evolved to reflect the modern world.
A crossroad for individual and collective histories, this digital canvas provides the perfect setting for artists to explore the concept of time, by establishing a new meeting point for people to stop, look-up and feel inspired in the heart of London.