SAMSUNG

AWESOME IS FOR EVERYONE

Original composition for seven product feature films.

Director: Raine Allen-Miller
Production Company: Somesuch

Positioning the phone as a go-to device for Gen-Z, the campaign was brought to life in collaboration with real content creators. One of the main drivers of the campaign is music - all tracks were created by different producers all over the world: Weyland Mckenzie & AyChibs - ‘Screen’, Hamb Sun - ‘Camera’, Kenny Pahina - ‘Toughness’, CJ Mirra & nineteen90 Studio - ‘Performance Power’, Dj Hyperlink - ‘Battery’, hirihiri - ‘Security’, Turreekk ft. Mandy Ventrice - ‘Storage’.